Brighter Blog

Everyone loves business buzzwords – those little nuggets of linguistic obfuscation that perfectly encapsulate an emerging or existing trend in a way that makes it seem new, fresh and cutting-edge. I mean, what better way is there to show your colleagues that you’re in the know and hip to that jazz than by using a cool new made up phrase...

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There's been a lot of talk recently about the need for organizations to do more content marketing. And while an increased focus on content is great, it takes a lot more than just a set of tactics and objectives to create a robust, sustainable publishing strategy. So before you get caught up in the latest marketing trend, check...

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What does Grammy-winning singer-songwriter Lady Gaga have to do with 70s era photography equipment? How about Justin Timberlake and low-calorie alcoholic beverages? Drawing a blank? Ok, what about fashion designer Marc Jacobs and diet soda? Still nothing? Don’t worry, you’re not alone...

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When clients hear the term Content Strategy, it’s not uncommon for them to get a blank look on their face – as though we‘re giving them a lecture on quantum physics.

As content strategists, it’s our job to educate our clients and colleagues on the importance and value of content strategy by teaching them the theory behind our work, as well as showing them....

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If there’s any term that accurately describes the newest school of thought in business intelligence, it’s “Big Data.”

Every minute of every day, massive amounts of data generated by millions of web users is aggregated, sorted, visualized and reported to captains of industry, political strategists, NGOs and more. This constantly growing stream of data provides unprecedented...

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At Brighter, we’re passionate about helping our clients improve. A large part of that involves constantly seeking out new market opportunities that align with our client’s business goals and give them an edge in their marketing or technology efforts. As the Senior Analyst at Brighter, I wanted to share a few of the top digital media trends that my group is focusing on in 2013 to help our clients stay ahead of the curve...

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Now in its 20th year, South by Southwest's Interactive festival is a smorgasbord of apps, brands, startups, panels, parties and thought-leadership in the digital/interactive industry.

For five days each year, Austin, Texas becomes the place to be for every big brand, agency, Internet giant and up-and-coming digital disrupter. And the fact that it's held in one of the coolest, quirkiest...

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In my previous posts explaining Google AuthorRank and offering tips on setting up authorship and building your authority, the focus was on individual content creators and how they can use these tools to build their personal brand. This is due to Google’s insistence on highlighting real people.

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In our previous post, we introduced you to AuthorRank, Google’s yet-to-be implemented ranking signal for judging the quality and authority of online content creators.

But just because AuthorRank isn't a current ranking factor doesn't mean you shouldn't start working to build your authority anyway.

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Companies and individuals that create content have always faced an uphill battle when trying to benefit from their work online. If you've ever spent hours researching and writing a blog post only to have the content scraped and duplicated on hundreds of spammy websites, you know the frustration. What's the point of trying to produce meaningful content in an ecosystem that seems to reward shortcuts and hacks over real inspiration and hard work?

It turns out that Google has the same problem, only in reverse. The search giant is finding it difficult to find the real, credible content creators and authorities among the deluge of anonymous, spammy, copycat, me-too websites.

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We've been here for years. 14 years in fact.

That's almost a decade and a half of experience helping companies transform the way they do business. In an industry that's constantly changing and evolving that type of longevity is pretty amazing.

But we're not resting on our laurels. In fact, we're gearing up to make the next 14 years even more incredible.

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