Brighter Blog

The New Stuff
  • November 27th, 2013

    After an amazing first day attending sessions at the Confab Higher Ed conference in Atlanta, I didn't know how day two could top it. Well, after even more great speakers and cake and a closing keynote from Karen McGrane, I found out. Here are recaps of all of our Day Two sessions...

    Read More »
  • November 20th, 2013

    Brighter recently attended the Confab Higher Education conference in Atlanta, GA. In order to get a sense of the challenges that content strategists and web design folks in the higher education industry are facing, we decided to conduct a survey of attendees. And the results are in...

    Read More »
  • November 18th, 2013

    Content strategists working in the higher education industry face unique challenges when it comes to dealing with their institution's content. The Confab Higher Education conference in Atlanta, GA, brought together content strategists and web design professionals from hundreds of universities to talk all things content...

    Read More »
  • October 17th, 2013

    While consistently delivering quality and value to your customers is essential, it’s often just as important to ensure consistency in the way you communicate your brand’s message. This is even more important for large organizations that have multiple stakeholders creating, managing and distributing content. With so many different cooks...

    Read More »
  • October 2nd, 2013

    Brighter Collective is excited to host a presentation and lecture by Professor Dr. Yolanda Sealey-Ruiz of Teachers College, Columbia University, entitled "Reaching and Teaching Diverse Populations." This presentation will focus on a discussion of the social and academic success of black and latino males, and is intended for students...

    Read More »
  • September 24th, 2013

    It’s getting harder and harder for organizations to justify themselves by relying on the old adage that higher education is always a good investment. In order to survive this current climate, institutions of higher education need to change the prevailing perception that the service they offer is overpriced, and the best way to do that is...

    Read More »
  • September 17th, 2013

    While traditional healthcare marketing efforts have been focused primarily on educating and influencing patients, new research shows that family caregivers are often just as influential (if not more so) than patients when it comes to making choices about health providers, products and services. With a rapidly aging population contributing...

    Read More »
  • August 20th, 2013

    On August 9th we held our official premiere party to celebrate the launch of our brand and our new office space at The Campus in Playa Vista. And although our guests told us that they had loads of fun, we wanted to know exactly how much fun was had over the course of the night. So we put together an infographic to illustrate what the party people experienced...

    Read More »
  • August 14th, 2013

    Higher education marketing seems to be plagued by a bad habit: an over reliance on shrill and overly-promotional content that comes across more like sales copy than an introduction to an institution of higher learning. In order to stand out to potential students in this day and age, you need to do a lot more than just tell students...

    Read More »
  • July 30th, 2013

    Touring a college's campus is one of the main ways that prospective students can tell if they've found the right school or not. Brighter's intrepid intern Katherine Richardson went undercover for Brighter to document what works and what doesn't about the college campus tour experience from a student's perspective...

    Read More »
  • July 18th, 2013

    Speed and agility are the new black these days, with concepts like Agile and Lean capturing the attention of CMOs and agencies alike. But in our haste to get fast, things can get left on the table and crucial components of intelligent design can be forgotten. One of those things is the connection between brand, experience and content...

    Read More »
  • July 9th, 2013

    If phrases like content audit, content inventory, and stakeholder interview make you giddy with excitement and possibility, chances are that you need to seek help immediately. Either that, or you just have a sincere appreciation for the benefits of the content strategy discovery process. And that’s not crazy at all! In fact, I’d go so far as to say that...

    Read More »
  • June 27th, 2013

    As studies have shown, searching for health information is one of the most popular activities on the Internet for older adults. So how do you design websites that are accessible and easy for seniors to use? By identifying some of the reasons why seniors have trouble navigating the web, we can start to adjust our designs and interfaces to compensate for these limitations...

    Read More »
  • June 13th, 2013

    According to Jared Spool, who coined the term, experience rot is the degradation of a user experience that accompanies the unchecked addition of features to a product or interface. Spool is referencing experience rot within the context of products and interfaces, but I think the concept applies quite well to any endeavor – especially communications and marketing...

    Read More »
  • June 4th, 2013

    When it comes to telling the story of your brand/organization/product/service in this age of 140-character posts, six-second video clips and prepackaged sound bites, the ability to concisely convey a compelling, fully realized message that cuts through the clutter and engages your audience is crucial...

    Read More »
  • May 30th, 2013

    Any agency that works with healthcare providers should have someone with first-hand experience in the field. That's the only way an agency can relate to the real world challenges that healthcare organizations face. At Brighter that role is filled by Dr. Blaine Behringer...

    Read More »
  • May 17th, 2013

    Our very own business development maven Margie Johnson shares her unique insights into the similarities between Biz Dev and romantic relationships and offers tips on how to find the right clients, build trust and weather bumps in the road on the way to a meaningful, lasting relationship.

    Read More »
  • May 9th, 2013

    Everyone loves business buzzwords – those little nuggets of linguistic obfuscation that perfectly encapsulate an emerging or existing trend in a way that makes it seem new, fresh and cutting-edge. I mean, what better way is there to show your colleagues that you’re in the know and hip to that jazz than by using a cool new made up phrase...

    Read More »
  • May 2nd, 2013

    There's been a lot of talk recently about the need for organizations to do more content marketing. And while an increased focus on content is great, it takes a lot more than just a set of tactics and objectives to create a robust, sustainable publishing strategy. So before you get caught up in the latest marketing trend, check...

    Read More »
  • April 17th, 2013

    What does Grammy-winning singer-songwriter Lady Gaga have to do with 70s era photography equipment? How about Justin Timberlake and low-calorie alcoholic beverages? Drawing a blank? Ok, what about fashion designer Marc Jacobs and diet soda? Still nothing? Don’t worry, you’re not alone...

    Read More »
  • April 10th, 2013

    When clients hear the term Content Strategy, it’s not uncommon for them to get a blank look on their face – as though we‘re giving them a lecture on quantum physics.

    As content strategists, it’s our job to educate our clients and colleagues on the importance and value of content strategy by teaching them the theory behind our work, as well as showing them....

    Read More »
  • March 26th, 2013

    If there’s any term that accurately describes the newest school of thought in business intelligence, it’s “Big Data.”

    Every minute of every day, massive amounts of data generated by millions of web users is aggregated, sorted, visualized and reported to captains of industry, political strategists, NGOs and more. This constantly growing stream of data provides unprecedented...

    Read More »
  • March 19th, 2013

    At Brighter, we’re passionate about helping our clients improve. A large part of that involves constantly seeking out new market opportunities that align with our client’s business goals and give them an edge in their marketing or technology efforts. As the Senior Analyst at Brighter, I wanted to share a few of the top digital media trends that my group is focusing on in 2013 to help our clients stay ahead of the curve...

    Read More »
  • March 12th, 2013

    Now in its 20th year, South by Southwest's Interactive festival is a smorgasbord of apps, brands, startups, panels, parties and thought-leadership in the digital/interactive industry.

    For five days each year, Austin, Texas becomes the place to be for every big brand, agency, Internet giant and up-and-coming digital disrupter. And the fact that it's held in one of the coolest, quirkiest...

    Read More »
  • February 26th, 2013

    In my previous posts explaining Google AuthorRank and offering tips on setting up authorship and building your authority, the focus was on individual content creators and how they can use these tools to build their personal brand. This is due to Google’s insistence on highlighting real people.

    Read More »
  • February 25th, 2013

    In our previous post, we introduced you to AuthorRank, Google’s yet-to-be implemented ranking signal for judging the quality and authority of online content creators.

    But just because AuthorRank isn't a current ranking factor doesn't mean you shouldn't start working to build your authority anyway.

    Read More »
  • February 24th, 2013

    Companies and individuals that create content have always faced an uphill battle when trying to benefit from their work online. If you've ever spent hours researching and writing a blog post only to have the content scraped and duplicated on hundreds of spammy websites, you know the frustration. What's the point of trying to produce meaningful content in an ecosystem that seems to reward shortcuts and hacks over real inspiration and hard work?

    It turns out that Google has the same problem, only in reverse. The search giant is finding it difficult to find the real, credible content creators and authorities among the deluge of anonymous, spammy, copycat, me-too websites.

    Read More »
  • February 20th, 2013

    We've been here for years. 14 years in fact.

    That's almost a decade and a half of experience helping companies transform the way they do business. In an industry that's constantly changing and evolving that type of longevity is pretty amazing.

    But we're not resting on our laurels. In fact, we're gearing up to make the next 14 years even more incredible.

    Read More »